Sunday, March 04, 2007

The Purple Soprano















No other car shouts, "Heyyyy, looka me!" like the Efijy. Painted in Soprano Purple, this is one curvaceous car, channeling an Australian model from 1953, the FJ Holden.

Made by a subsidiary of General Motors, the Efijy is not intended for production, but rather to showcase the creative talent available in-house. And what creative talent it is. Beyond the lush design, no expense was spared in the materials used.

According to scuttlebut at the Auto Show, the Efijy has a price tag of one million dollars. In four years, it should appreciate in value to four million, assuming no other car of its kind is made. So discounting the risks, an annual return on investment of one hundred percent for each of four years is not bad.

Any bidders?

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